This process uses transcoding various types of data from the 3D model, (positional and textural) into color and eventually back into 3D information within the application. This process involves parceling the entire scene into a sequence of layers, each describing something specific about the forms and the environment (or lighting). The solution was to leverage a form of compression of all this visual information called ‘deferred shading’. The geometry of the artwork would be way too detailed to render into a performant website, using WebGL.

Starting with such a beautifully sculpture with breathtaking details, the biggest technical challenge for the project was to preserve the overall quality. We build our interactive experience around the strong image of the album art, giving the audience the opportunity to discover it in greater detail and have the whole experience narrated by T.I.

We created an incredibly detailed 3D space for users to explore the history of T.I.’s evolution. We used panoramic HDR photographs including layers of different exposures within a single file which gave us increased control over the final exposure and gamma of the light. A high-definition irradiance map was created to capture the environmental lighting conditions in the scene. When freely navigating and when focusing on a particular scene the light comes up the most. We put a lot of work on the lights with a natural camera position to let the interactive experience feel intimate overall. Also it received an Awwwards SOTD, a Mobile Excellence Site of the Week and was featured in Medium that all together put the extra mark on the universal success of the album. When was released, it was acclaimed with a FWA Site of the Day and a FWA Site of the Month. Dime Trap debuted at number 13 on the US Billboard 200 and received an ‘universal acclaim’ at Metacritic. In this case, working from such a detailed sculpture required a ton of crafted solutions which in the end were mixed and mashed up to create this unique digital experience.ĭime Trap was released to critical acclaim and so was. And like great hip hop, great digital projects are born from mixing and sampling from a number of diverse elements and references. We believe in projects which can push the boundaries of web design and development. If Dime Trap is the culminating album of T.I.’s career, is the B-Side that gives you a raw picture of the man and the stories that have made him. As users explore his 10th album art, they hear firsthand accounts from T.I., including stories about the Trap and the major events that have impacted his life. gives users an interactive journey through T.I.’s world and his inspiration.

Ti dime trap cd art